
Colgate-Palmolive, Hills Ideal Balance, Turkey
Client: Colgate-Palmolive, for Hill’s Ideal Balance.
Categories: Advertising, Food, CPG.
Pet food packaging. a new line of artisan, small-batch food for cats and dogs.
Here, the new blue background is for the feline products.
Create silo for shadow of food for placement on new background of packaging.
Compress food to fit the packaging space.
Lighten food.
The internal spaces between the food can still remain dense for contrast and pop.
Shadow must express mood and character of original image,
ground the food on the new background, and be very
consistent across all product lines.
Enlarge the turkey at both the bone and meat ends.