Cliff Freeman, Bonefish Grill, Malta

Client: Cliff Freeman & Partners for Bonefish Grill.
Categories: Advertising, Compositing.

Montage the church facade behind fisherman.
Reshape rectangular bottle into a cylindrical
wine bottle.
Correct all buildings to share same shade of luminous tan sandstone.
Enhance contrast overall.
Pop fish and remove all blood.

Match flesh tones of both men.
Open shadows on face of fisherman.
Pop lemons and limes.
Match all skies.
Lighten vineyard.

Make text appear moist, and bleed it into the paper’s surface irregularities.
Connect logo with paper texture.
Add weight and texture to tape, and make the paper appear older by adding yellow.
Give the photos worn edges to match the note paper.

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