TBWA\WorldHealth, Osteoporosis Spine

Client: TBWA\WorldHealth.
Categories: Advertising, Compositing.

The ad agency client is a pharmaceutical firm, with a new osteoporosis drug.
The demographic is women in their 60’s.
All lifestyle scenes relate to their interests.
Build a composite matching both the client’s concept sketch and the dramatic lighting of the reference ad image.

Photo research stock photo sites for all imagery.
The spine should have dramatic curves similar to reference ad image.
Ensure spine is realistic, authentic, resilient.
Ensure consistent scale for all scenes.

The hero in each scene should be women in their 60’s, matching the target market.
The sky for the background should add some warmth and contrast.

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