
TBWA\WorldHealth, Alzheimer’s Detection
Client: TBWA\WorldHealth.
Category: Advertising, Compositing.
Composite for new business client presentation.
Follow supplied initial comp as an initial guide for illustrating the task of a new drug for early-onset Alzheimer’s.
Photo research all image elements.
Overall, image should have plenty of drama, be hopeful and optimistic, clearly tell story.
Fisheye camera perspective should emphasize visual connection to human brain.
The marshland should look like brain folds.
The eagle/predatory bird flying above should be “vigilant, on-patrol”, dramatic.
The marshland/brain should have clear distinction between healthy brain areas and small patches of “early-onset Alzheimer’s” diseased areas.
The sunrise should be hopeful and dramatic.