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• Bandujo Advertising + Design for New York Dept. of Health.
• The ad is initially to be tested with a focus group.
• Using a supplied comp from the Art Director, create a montage showing human fat being poured from a soda can.
• Research online reference images of liquid pouring. Montage these images together, texture map human fat over it, finally
enhancing contrast and saturation.
• Reduce the size of the hand relative to the can. Remove distracting wrinkles from his shirt. Lighten his skin tone and
color-correct to a typical Caucasian skin tone. Remove all skin imperfections. Ensure strong contrast and shape.
• Replace the coke can with a green generic soda can and
remove it’s type markings. Hold shadows.
After & Before